AND is an individual consulting enterprise led by Daniela Arede.
“ I have worked in leading roles in the areas of Communications and Culture Development in both private and para-estate sectors for over 15 years. After gaining valuable experience and obtaining various certifications,
I made the decision to leverage my knowledge and expertise by working independently.
I assist my clients in developing consistent communication strategies and establishing effective and enduring work practices, all while promoting the well-being of individuals and fostering alignment towards shared goals.”
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Head of Culture Development - Plansee Group
Communication Manager - Klima Agence (former myenergy) l binsfeld
Trainer - House of Training I Fedas
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Master in Communication and Marketing
ISEG Marketing & Communication SchoolAccredited Practitioner in Organizational Culture
Hofstede InsightsPractitioner in Change Management
APMG InternationalCertified Business Coach RNCP 6
ICN Business SchoolCertified Trainer
House of Training / Chambre du Commerce / MENTrained and certified user of ZortifyGrow and ZortifySelect
ZortifyLanguage skills
FR / EN / DE / LU / PT / ES
Operational context
Organizations are facing increasing challenges to reach their long-term objectives and operational goals, while remaining competitive and meeting the expectations of their customers, current and potential employees. Their efforts can be hindered by issues related to the human aspect such as
misunderstanding and broken communication between the managers and the employees
reduced employee morale and productivity
disrupted information flow
inefficient collaboration and silo mentality
conflicts and change resistance
Risks
Failure to address these issues can lead to a decline in overall performance, damage to the organization's reputation and employer brand, and ultimately hinder the ability to successfully pursue its objectives.
Decreasing engagement, absenteeism, high turnover
Loss of efficiency and competitiveness
Difficulty to innovate and implement transformations
Lack of adaptability in challenging situations
“The way people interact, lead, communicate, and carry out their daily tasks significantly impacts the overall effectiveness of an organization, as well as the motivation and commitment of its employees.”
AND positions communication and organizational culture as a lever for performance, alongside strategy and operations management.
To achieve this, the implementation of an evidence-based approach utilizing data and analysis is employed, alongside the utilization of effective communication, coaching and training skills.